What are the Key Features of a Database Management System?

Every day the demand for a good database management system is increasing. The fact is that information is growing and expanding faster than ever. And this makes sense — all old records still need to be stored and saved, while new records are being added and updated daily. Even companies that five years ago had no use for a database management system are now struggling to even get a handle on the simplest information, as it relates to their customers.

All database management systems have one goal in mind — to take the information you enter into it, and store it effectively. Then, when you need to get that information back, you can access it quickly, without any problem or headaches.

Additionally, you want the feature of being able to access all of your information in one singular central location. What good is all your information going to be if it is scattered about on various disparate systems? If the accounting is on one computer, your inventory on another computer, and your sales information on a third computer, you will not be able to make the necessary snap decisions that are required in the business world.

Another feature many database management systems have is to give you the ability to make complex statistical and data analysis, so you can make the most accurate decision as quickly as possible, since time is money in business.

In addition to those features, another good feature of a database management system is its ability to stay secure. This is especially true, as it relates to hospitals. Most hospitals have very sensitive information about their patients, which could put them in legal problems if that information was accessed.

You want to make sure that you have proper security on your database management system, otherwise your information may be compromised. Nobody wants their competitors to get a get hold of their client list, and hospitals and psychiatrists, among others, have a duty to keep their information about their clients confidential.

Security can be enforced on each individual application that exists within a database management system, or it can be set up on the system itself. This will depend upon how many users are accessing the system, and how many applications are running on that system.

In conclusion, I’ve given you some of the basic features that make up a good database management system.

Five Multi-Channel Marketing Mistakes to Avoid

Mistake # 1: Nothing is Connected

Rather than setting up individual channels as lonely little islands on the internet, you can integrate them so they work together seamlessly and can be managed from a single, centralized tool. Hootsuite, for instance, gives you the ability to post content in the Hootsuite dashboard and automatically post it to any (or all) other channels through one easy-to-use interface. But if you do not have an integrated system, you risk spending too much time posting to individual channels or worse, not posting anything because the task looks too big and time consuming.

The Fix:

Integrate your marketing channels. By integrating marketing channels, you can work with a "write once, publish to many" model that saves time and ensures consistency across all your marketing. You may need some outside professional help with the integration work itself, but it is well worth it in the time and effort you'll save when making posts or running marketing campaigns in a multi-channel system.

Mistake # 2: New Information is Infrequent or Sporadic

Marketing is an ongoing activity – you can not just set up a website and a social profile or two and think that you're done. It is critical that you add new information, articles, posts, and comments on a regular basis. Without consistent activity, your marketing efforts will do little to promote your business, bring in new leads, or help build customer loyalty and engagement.

With sporadic or infrequent updates, you also open the door for your competitors to gain momentum, visibility, and new customers if your social profiles just sit there with little activity. It's important that you commit to a sustained, ongoing effort to "feed and care" for your multi-channel strategy in order for it to get results for your business.

The Fix:

Create a Content Pipeline. A Content Pipeline can be as simple as printing out a monthly calendar, then selecting the days you want to post or add new content to your website, social profiles, and / or other marketing channels. For example, if your business newsletter has three articles, you can use one article each week as a new social post, then share a link to an interesting blog post (on your website or elsewhere) as the post for the fourth week. Having everything planned out ahead of time makes it easy to keep information flowing smoothly in a multi-channel system.

Mistake # 3: No Mobile Site

  • There are more than one billion people using mobile devices today.
  • More than 61% of mobile users say that if they do not find a mobile site , they will immediately leave to keep searching for one.
  • 50% of users said that even if they liked a business, they would use it less often if the website does not work on a mobile device.

Still think you do not need a mobile site for your business?

A mobile site is not the same as a desktop site displayed on a smaller screen. Mobile sites have less content but are typically more focused and to the point. They also include unique features like click-to-call buttons, larger text, "thumb-friendly" navigation and links, etc. A regular desktop site when viewed on a mobile device is often very difficult to use, as the links and buttons are too tiny to use on a small touch screen, and the content is all but unreadable due to size.

The Fix:

If you do not have a mobile site, or if your regular desktop website is less-than-wonderful when viewed on a mobile device, consider adding a mobile website for your business.

Mobile devices are now the first screen of choice for users, meaning that more people could be accessing your website from a mobile phone or tablet than their PC or laptop. What type of mobile experience is waiting for your visitors?

About 93% of small businesses do NOT yet have a mobile website, so if you're one of them, this is a great opportunity to reach more customers right away, plus get a jump on your competitors!

Mistake # 4: Missing or Incorrect SEO

Ever since Google's Penguin and Panda updates in 2012, SEO techniques and ranking signals have changed – a lot. If you had SEO work done during or prior to 2012, chances are that the techniques used are not only outdated and non-standard today, but they could even work against you in the search engines (like sites with technical errors, old SEO tactics, Deprecated HTML, etc.).

Today, search engines have little regard for websites that are built with outdated, non-standard code, or that contain technical errors or outdated SEO tricks. If your site was optimized more than two years ago, it is probably time to re-evaluate the techniques used on your site and repair or correct as necessary.

If your site is not properly coded and optimized, it will eventually hurt your search engine positions.

The Fix:

Optimize your website, social profiles, email campaigns, and mobile campaigns so that everything meets with today's standards and gives the search engine spiders exactly the information they need to accurately read and index your online assets. Do not forget that content freshness, originality, and share-ability are now important ranking signals to Google, so make sure your multi-channel strategy is addressing these criteria as well.

Mistake # 5: Not Enough Quality Website Content

Google now counts quality content as one of its major ranking factors, so if your website has old content, has not been updated in a while, or has very little index-able content on the pages, it's time to fix it. Pages with only a couple of paragraphs of text, or pages with stale content, are going to be dropped in favor of pages that have fresh content and top-quality information, articles, and other original material.

The Fix:

Make sure your website has plenty of interesting, high-quality information that users will find compelling. Also make a plan for adding new content to your website at least monthly, and make sure that your content is fresher and of better quality than what your top competitors provide. Websites that do not have fresh, useful content are going to be dropped from the search results – do not let your site be one of them.

The Multi-Channel Advantage

By avoiding these five common mistakes in your multi-channel strategy you can more easily manage your online marketing efforts while gaining the benefits of increased customer engagement, a more visible online presence for your business, and improved search engine rankings – all at the same time .

Outdoor Advertising

Outdoor advertising is used to promote or advertise products and services using billboards, storefront signs, banners, wraps, decals, and other forms of signage. Vehicle wraps is a good example of how outdoor advertising works. It is a very effective and inexpensive tool for small companies who are looking to advertise their business in a specific area and within a limited budget. Without signs, it would be hard for customers to find a business or get information regarding products and services.

Outdoor signs are probably the first thing customers see and established an impression about the nature of a business. To leave a good impression on your visitors, you have to display your products, services, pricing etc. in a very attractive and creative way. Information should be displayed in a very simple and conspicuous way so that customers can quickly understand what your business is all about.

It is absolutely imperative for a business, whether small or large, to install signs as a source to build brand identity and authority. To make things simple, you can just visit your city and see what kind of sign boards grab your attention. It will give you a fair chance to develop an understanding of what type of signage would work for your business.

If you are running a business which involves a fleet of vehicles facilitating delivery of products and services, your company’s name, products, services, logo, contact information etc. should be clearly visible on your vehicles. A billboard might cost a handful of money. However, vehicles can be used as cheap mobile billboards.

Billboards are usually used to address a large audience. It is probably hard for small businesses to afford billboards as a source of outdoor advertising. However, a billboard, if designed properly, can be very useful in promoting campaigns, offers, or anything desired.

Banners is another tool to boost up outdoor advertising campaigns. It can be used as both indoor and outdoor signs. You can decide the size and content of banners depending on your requirements. A complete range of outdoor signs can be obtained from signage companies. It is not feasible to make a banner or billboard at home for it requires printing equipment and skills. Therefore, it is advisable to visit a reputable signage company to get perfectly designed outdoor advertising signs.

Despite the unprecedented advancement in technology, these simple outdoor advertising tools to promote products and services remain relevant and effective. So do not miss out the opportunity to promote your business with limited sources.

The History of Modern Furniture

It was in the 19th century after the industrial revolution had given birth to a new class of people that modernistic ideas evolved. The traditional dark, gilded or carved wood, covered with heavy richly patterned fabrics cave way to light and simple looking furniture. Between the nobility and the down trodden poor the middle class had emerged.

They cast aside anything that was related to the rich who had trampled the poor ruthlessly. Also influences from Africa, Asia and especially Japan had a lasting effect on designing of modern furniture. Functionality, practicality and economic feasibility were the new order in furniture. Technology and industrial advancement were already playing their role in making of simplistic yet practical furniture.

Michael Thonet an Austrian German cabinet maker was the first to experiment in making bent wood furniture and using glue for joining wood pieces. His coffee shop chair also known as 'Konsumstuhl Nr 14' became world famous and till 1930 over 50 million of these chairs were produced. Another famous chair of that era was the 'Tripolina chair'. It was made of wood, metal and canvas and was patented by Joseph Fendy in 1877. This chair was widely used by the British troops during the colonial period. The director's chair is a simple folding chair that uses a scissor action to fold and is made of wood and canvas, or any other strong material that can bear the weight of the occupant. The design of this chair dates back to the 15th century and the design has been taken from ancient Roman folding stools.

Some of the iconic examples of modern furniture are the Marcel Breur's Wassily chair. This chair uses lightweight tubular steel and leather straps. The exquisite and simplistic design of these geometric shaped planes almost makes the leather straps appear to be suspended in space. The Ellen Gray side table, the Barcelona chair and Noguchi table are some of the other icons of modern furniture.

Modern furniture is functional, practical and tastefully designed to give a feeling of comfort and lightness. It differs completely from the dark and heavily embroidered medieval furniture. Metals, plastics, glass are now used along with wood in making modern furniture and a whole new generation of fabrics and colors are used. The fabrics used are of bold and bright colors which make modern furniture look inviting and artistic. Contemporary furniture has taken many forms and shapes and furniture designers use geometric patterns to create modern furniture.

Most contemporary furniture is lightweight, easy to assemble and disassemble and importantly easy to maintain. Modern furniture also has an individualistic theme, designed to suit the type of d├ęcor people want for their homes and workplaces. Colors are popularly used to make a room or office appear pleasant and relaxing. Drab, dreary and heavy colors are no longer used. If a heavy color like black is used, it will be contrasted with white or shining steel. It is modern furniture that has changed the look of the home from a formal and staid place to a casual and relaxing environment.